Passion. Experience. Diligence.


We are very pleased to be able to bring Discover Haywood to our community. We hope you all enjoy using the App, website and social media to assist in getting you the right information you are looking for with a few clicks of your finger.

As every business owner knows that hiring the right people at the right time and putting them into the right places is a huge key to success. Here at Discover Haywood, our team is built on this foundation.


Founder & ceo

Nikki White

Nikki comes from a 22 year background in Advertising and Marketing. It was her passion and vision to create something exclusive and inclusive for the people and small to medium sized businesses in Haywood County. A native North Carolinean, Nikki moved to Haywood County in 2010 and quickly began putting roots down for her and her family. She currently resides in Waynesville, NC with her daughter and mom, and couldn't imagine living anywhere else in the world.





Molly Boyce

Molly came to be a part of our team through true Divine Intervention. Being at the right place at THE RIGHT TIME. She has been with our team before we really even knew what we were creating. She is the right hand and sometimes left hand of everything that goes on in the background of Discover Haywood. Molly's passion has been in the design industry for the last 8 years and she exceeds at it. Her love of all things creative has been a lifelong thing, though, eventually leading her to study fine arts in college. She is an amazing assistant, passionate designer, hard worker, honest heart.... all the things you could ever ask for in a teammate.



download (11).jpeg

Social Media Guru

Natali Dougherty

Natali Dougherty is a Haywood county local. Natali was born in Ecuador, South America. Her parents and two older siblings moved to Waynesville, NC by the age of 4 years old where she grew up and was raised into adulthood. Natali graduated from Tuscola high school followed by attending the Art Institute of Charleston, South Carolina where she attained a Bachelor's in Art, majoring in Fashion retail and Marketing. She has a great passion for supporting local businesses and entrepreneurs as well as working within her community to help develop and expand into further greatness for all the potential Haywood county has. "I want everyone to experience the beauty of these mountains and the hospitality of our locals and make anyone feel welcome." Grateful to be back home and for an amazing group of neighborhood friends, Natali makes sure to take full advantage of trying new things right in her backyard. 




Sales Representative

Jennifer Allen

Jennifer has been a very welcomed addition to the team. Having over 17 years of advertising sales experience, she is passionate about helping clients reach their advertising and marketing potential. She is a mom to 1 daughter, 1 dog, and 2 pigs. We love her energy and fun loving nature!